Applebee's and Social Media Engagement.

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Authentic Content: Applebee's engages followers with genuine, mouth-watering food visuals, and real customer stories. Authenticity breeds trust.

Interactive Polls and Surveys: They involve their audience by asking for preferences, creating an inclusive experience.

User-Generated Content: Encouraging customers to share their experiences fosters a sense of community and loyal fan base.

Timely Responses: Applebee's promptly addresses comments and questions, enhancing customer satisfaction.

Creative Hashtags: Crafting catchy, memorable hashtags helps them stand out, increasing brand recognition.

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